After Chinese tourists left the U.S. in droves, few nations are clamoring to woo them back.
The Indian government is dealing with a large and not entirely reassuring case of swine flu. Italy tries to convince visitors it’s safe, with no luck. Travelers from Russia and Kazakhstan are among those who’ve canceled trips here in response to the country’s politics. And even countries with no hard feelings may be preparing for a decline in the coming months.
But with reports of tourists leaving this country in droves — from China to Brazil, South Korea and Nigeria — only a few countries are welcoming American travelers back to the U.S.
The Economist, perhaps recognizing a sea change in travel attitudes, reports on this emerging international tourism competition. It writes:
France, Italy, Spain, the United Kingdom and Germany stand to lose most. The countries of the eurozone enjoyed a 14 percent jump in arrivals to the United States between 2006 and 2015. More of these visitors are now arriving than those who travel from the rest of the world; in September last year, British and German visitors made up 70 percent of all travellers, compared with 60 percent in 2007. All four countries hope to sell the U.S. market more heavily. But the international market for the USA is huge and that competition is rising fast.
India is a notable exception. U.S. tourists are the No. 1 source of outbound visitors from the Asian country. With one set of wooing strategies being more successful than the other, which does one have to guess would be the most effective? It’s hard to say, since India isn’t part of the eurozone.