Adele, of course, is booked for a late-night special on NBC

Adele has announced plans for a 2018-19 concert special broadcast as part of NBC’s fall season. Adele: An Audience With Adele is scheduled to air Oct. 22 at 10 p.m. and will feature the Grammy-winning musician performing in front of a live audience. Adele’s fans often camp out hours in advance of shows, and Sunday night’s concert was sold out in 45 minutes.

Adele’s upcoming performance is the latest stunt orchestrated by NBC for its “The Tonight Show Starring Jimmy Fallon,” which helps promote the prime-time window that the network begins airing its entertainment programs after the conclusion of primetime NFL games on Sundays. So far the schedule has featured appearances by George Clooney, Bradley Cooper, Sir Patrick Stewart, Tom Hanks, Reese Witherspoon, Justin Timberlake, Lady Gaga, Nicki Minaj, Norm Macdonald, Robin Williams, and many more.

The network’s variety show “Saturday Night Live” has used “The Tonight Show” to launch a number of recent musical acts, such as T-Pain, Maroon 5, Wiz Khalifa, and Seth MacFarlane. “SNL” spent the past several seasons extending its late-night presence by airing its “SNL Sports Weekend” program after the “Tonight Show” and picking up several celebrity names for the new series, including tennis great Serena Williams, Dodger Manny Machado, NBA star LeBron James, and WWE wrestler Stephanie McMahon. Meanwhile, NBC has been working with Jimmy Fallon’s manager, Gavin Polone, to push back the starting time of “The Tonight Show” from 3 a.m. to 1 a.m. on weeknights for a more “social content” presence.

While it’s unlikely Adele will have the same level of interaction with the late-night audience as past appearances, this run of NBC specials highlights the network’s focus on primetime.

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